Daily writing prompt

If you had a freeway billboard, what would it say?

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Wow. The possibilities are overwhelming! We already have too many advertisements on TV, our computer software/browsers, road signs, etc. My billboard would have to be simple yet impactful. Easily read. Easy to remember. A humorous tone to words of truth.

Oh, heck. The thing would be blank for weeks, maybe months before I could decide on something awesome to say.